About Us

Creating a world of fine fabrics and textiles to inspire you

From its humble beginnings in the 1970s, this small family business quickly grew to become the pioneer name of the retail and wholesale fabric industry in Pietermaritzburg. Today, Deluxe Fabrics is one of the longest established and most prestigious fabric suppliers in KwaZulu-Natal.
We consider ourselves more than just a business. We are a family tradition passed down three generations, nurtured and refined over the years to offer quality goods complemented with experienced personnel to offer a high-quality shopping experience.

Our Mission

Our mission at Deluxe Fabrics is to be recognized as South Africa’s leading retail and wholesale fabric supplier, and to enrich the lives of our customers by promoting the latest fabric, expert insights, and competitive prices in a friendly environment.
We seek to make our company and the fabric industry as whole more valuable, working to adhere to these six principles:

1. Source and provide access to a broad range of high-quality fabric
2. Bring forward the latest styles and trends of the local and international fabric scene
3. Showcase an ever-changing inventory of new and exciting product ranges
4. Deliver an unparalleled shopping experience through expert fabric shopping advisors
5. Focus and deepen relationships with every new and existing customer
6. Dedicate ourselves to competitive retail and wholesale fabric pricing

Established in Church Street Since 1974

Deluxe Fabric’s flagship store can be found in Church Street, right in the vibrant heart of Pietermaritzburg, KwaZulu-Natal. Housed in a vast, multi-level showroom, you will find our multitudes of fabric, often below market prices, all under one roof.
Our expert staff have excellent knowledge of our stock and showroom ,and can locate your desired fabric without inordinate delay.

Ecommerce Store

2019 marked the launch of our dedicated online store. This emerged as a response to the growing need for a professional online retail and wholesale fabric supplier in South Africa. Our vast range of quality fabrics is now available at the click of a button, allowing our customers to browse and order with delivery direct to their home or business across the country.

 

Integrity

Our clients feel reassured by our honesty and transparency when it comes to our pricing, meterage, and advice, whilst we aim to accommodate their requests in everything that we do. Staying true to our promises and guarantees is a core business value for us at Deluxe Fabrics.

Relationship

We believe that building authentic personal connections with our new and existing customers go closely together with great service, quality and price, to create a formidable fabric shopping experience.

 

Improvement

A drive to improve every aspect of our business places us in a position of constant introspection. Learning from our mistakes and customer feedback, positive or negative, allows us valuable insight. We are open minded; always seeking ways to encourage change in the way we operate Deluxe Fabrics in order to better suit our customers and the fabric industry.

Our legacy continues to motivate us to offer the same high standard of fabric and service that has set us apart in the industry since we first opened trade. The experiences of our customers mean a great deal to us, serving as both the platform and benchmark for our future progress.

I love this shop, great customer service and a variety of quality fabrics.

Nokwethaba Mchunu

I always shop at Deluxe every week the lady’s at the shop is too good.

Shoba Maharaj

An amazing shop with lots of beautiful different fabrics.

Maureen Hawker

Wide inventory

Deluxe Fabrics is known as the best one-stop fabric shop in Pietermaritzburg. We have cultivated a reputation for featuring an unparalleled collection of fabrics, material, and trimmings for both apparel and interior design.

Our wide inventory is decades in the making, featuring quality casual, school, bridal, upholstery, and ShweShwe fabrics, as well exquisite evening choices such as crepe and dull back satins, silks, dupionis, iridescent taffeta, velvets, sheers and embroideries to name a few.

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